Pandemic encourages customers to learn towards clean and green beauty

There’s no denying 2020 hasn't been a great year. But the silver lining to the devastating global pandemic is how we are reassessing our impact on the world and those around us. There's a distinct shift in focus, and attention is now turning towards protecting ourselves, our families, and the planet.

So how has this shift affected the skincare industry? Visits to the spa for regular facials are being replaced with stay @ home remedies and consumers are investing in brands that are light on footprint but big on results. So, what are the choices and differences between Clean and Green beauty? We explain what popular options are available in the industry right now allowing you to make more informed decisions when choosing your next product.

Why are consumers choosing Green or Clean, to begin with?

It's safe to say that most people try to avoid consciously digesting toxins where possible. But when we're so mindful of the things we put IN our bodies, why do we care less about what we put ON them? Our skin is our largest organ, and its absorption capabilities are extraordinary. Consumers are waking up to the realisation that what we absorb externally is just as important as what we digest internally. While ‘Clean’ and ‘Green’ beauty and personal care products were previously considered 'niche', even household brands are now investing in going cleaner and greener to meet the growing demand of its customers.

What are the differences between Clean and Green beauty?

Clean beauty is defined by products that are safe for humans. They are made from fewer harmful ingredients known to cause adverse health effects (everything from mild skin irritations to cancer). These offending ingredients include the 'paraben' family, phthalates, SLS/SELS, ethanolamines, and many more. They lurk in almost all beauty products from make-up to shampoo to sun lotion.

Green beauty describes beauty and personal care products made from 100% all-natural ingredients. However, with fewer regulations, it's easy to 'greenwash' products by labelling them "100% all-natural". We recommend you do a little research and read labels carefully. On the other hand, some products might be labelled ‘Certified Organic”. This is a distinction offered to those brands whose ingredients are naturally sourced without chemicals or pesticides and are verified by one of many worldwide regulatory bodies so if it’s ‘certified’ you can trust it really is organic.

Taking Green Beauty, a step further, are some brands that are committed to the cause. Producing Vegan products that meet cruelty-free standards is not new but is gaining more popularity. These brands provide a level of assurance for consumers who are especially conscious of how the product is made and want to avoid all animal contact in the process.

For a higher tier of consciousness in Green Beauty, some brands go above and beyond, setting a new gold standard in a circular economy for beauty. Degrees of ethicality, transparency and sustainability varies from brand to brand, but they all share a common principal and philosophy; that their products are made with minimal harm to the planet and to people and where possible, improve nature, the environment, and the societies they work in.

The choices are broad and comprehensive, with a plethora of options. At Nourish, we advocate for all clean and green beauty brands whose intentions and principals align with our own.

At Nourish, we are proud to bring brands to you that are high on effectiveness, quality and luxury and low on compromise. We don't believe in destroying the earth's beauty in our quest to enhance yours. We aim to educate our customers on the latest products, rituals, science, and news to arm you with the best knowledge to help make your purchasing decisions the best ones for you and the environment.

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